Webinar Delivering content experiences that convert for Black Friday and beyond — with Bynder, Akeneo, and Contentful

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How Mitchells and Butlers Improves Speed to Market with Bynder and Wrike

Increasing the speed of content delivery is a high priority for many marketing organizations. In this webinar Lucie Parfitt from Mitchells and Butlers will join Brian Kavanaugh from Bynder and Michael Johnston from Wrike, to share the practical ways the team at Mitchells and Butlers has streamlined their content production, eliminated silos, and created a centralized solution for content management. All while maintaining brand consistency.

No matter what the size, maturity or budget of your team, you’ll walk away from this session with real-world tips on how to:

  • Create an efficient content development process by breaking down barriers in your creation processes
  • Centralize all of your assets into one integrated system of record
  • Ensure you’re using the right content, in the right format, in the most up-to-date version, every time

Presenters

Lucie Parfitt

Lucie ParfittLinkedIn
Process & Resource Co-ordinator
Mitchells and Butlers

Michael Johnston

Michael JohnstonLinkedIn
Senior Strategic Account Executive
Wrike

Dónal Ó Mearáin

Dónal Ó MearáinLinkedIn
Director, Lifecycle Marketing
Bynder

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