From the Ground Up: Winning the Omnichannel approach with PXM+DAM

The modern brand must be Omnichannel to thrive. In a digital first economy, more companies have diversified their GTM strategy, operating both through retailers and direct sales to drive revenue. With your brand in more channels than ever, It’s crucial to manage product data and the visual assets that go with it to win the customer wherever they are.

San Diego-based CALI, a forward-thinking brand who specializes in quality and sustainable flooring offerings, is taking this challenge head-on with success. Hear from their creative director on how the CALI team is leveraging the power of DAM and PXM to stand out on the digital shelf and set them up for success for both today and the future.