How Bynder helps organizations scale smoothly
The foundation of a growing digital ecosystem
A smooth-operating digital ecosystem is critical in maintaining business efficiency as you grow.
- Managing content is intuitively centralized in the cloud—a digital “one-stop-shop”—helping to bring structure to marketing activities and foster transparency
- A tailor-made taxonomy for tagging your digital assets, matched to your company “lingua franca” for fast findability
- Bynder functions at the heart of your tech stack, integrating with other tech tools to ensure seamless data exchange and brand consistency across your digital ecosystem
Fostering flexibility, while ensuring brand control
When experiencing fast growth, it’s easy to lose control over how brand assets are created and used. Bynder provides the peace of mind that your brand image is protected, while also ensuring the right people have access to the right content.
- Tailor access and usage rights for different users, enabling better control and communication regarding how assets should be used
- Communicate your brand’s ‘rulebook’ with Bynder’s Brand Guidelines, embedded direct in the DAM. If you’re expanding in other markets, you can have different guidelines for different audiences
A central hub for knowledge sharing
As you expand into new markets and grow your team, Bynder functions as a digital network for exchanging expertise and knowledge internally to help keep everyone informed on the latest resources and updates.
- Create a customizable homepage with your own branding, providing a central point for colleagues to discover the latest campaign assets and/or changes to brand guidelines
- Key digital assets can be tagged with rich metadata and usage rights, as well as integrated into your brand guidelines, so everyone knows how to find and use branded content correctly
Scale content creation without extra resources
As you scale your business, your content output inevitably scales too. Bynder's creative templating enables your team to produce branded assets in high-volume quickly—without straining your creative resources.
- Whether it’s for print or digital, editable templates allow you to create assets in minutes while sticking to your design principles, freeing your designers for higher-value work
- Studio ensures you can keep up with the demand for video with an integrated solution to create, edit, and localize sets of videos for each market, channel, audience, and format
Scale-friendly, efficient collaboration in one place
Set a good precedent in how you collaborate both internally and externally with Bynder’s Asset Workflow, so you can deliver consistently and efficiently as you grow.
- Streamline the creative process: requests, reviews, approvals, and feedback rounds on assets follow a standardized, step-by-step process to ensure clear clarity and responsibility
- Set up preset project workflows that can be easily copied and duplicated to encourage a more standardized flow in how you collaborate, while reducing manual processes surrounding project management
Suggested content for organizational scale initiatives
Curious how Bynder can help your initiative?
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